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Forward Deployed Data

Forward Deployed Data

And what great "business partnering" looks like

CJ Gustafson

•

Jan 28, 2026


How Forecasting Rigor Changes as You Scale

How Forecasting Rigor Changes as You Scale

Matching Forecasting Effort to Stage

CJ Gustafson

•

Jan 21, 2026

How CFOs think about travel spend

How CFOs think about travel spend

"You'll sit in coach, and you'll like it"

CJ Gustafson

•

Jan 14, 2026

The Characteristics of a GREAT Sales Comp Plan

The Characteristics of a GREAT Sales Comp Plan

Eight proven rules for incentivizing your salesforce

CJ Gustafson

•

Jan 7, 2026

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How to Write a Great Investor Update

How to Write a Great Investor Update

CJ Gustafson

•

Dec 31, 2025

Death, Taxes, and Venture Debt Fees

Death, Taxes, and Venture Debt Fees

CJ Gustafson

•

Dec 24, 2025

What's a 'Stalking Horse Bid'?

What's a 'Stalking Horse Bid'?

CJ Gustafson

•

Dec 17, 2025

The Private Equity CFO’s Guide to Sale-Leasebacks

The Private Equity CFO’s Guide to Sale-Leasebacks

CJ Gustafson

•

Dec 10, 2025

What Raising Canes Can Teach Us About Margin and Simplicity

What Raising Canes Can Teach Us About Margin and Simplicity

CJ Gustafson

•

Dec 3, 2025

Burning through your TAM

Burning through your TAM

CJ Gustafson

•

Nov 26, 2025

Should You Budget for M&A?

Should You Budget for M&A?

CJ Gustafson

•

Nov 12, 2025

What the Rise of Direct Lending Actually Means for PE-Backed Operators

What the Rise of Direct Lending Actually Means for PE-Backed Operators

CJ Gustafson

•

Nov 5, 2025

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Looking for Leverage

A weekly playbook for PE-backed CFOs and execs. Deep dives on margin expansion, smart capital use, and exit strategy.

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