Where profits matter more than vanity metrics
"If My Dog Ate Revenue, He'd Starve. He Needs Real Profits."
Most business content on the internet is written for venture-backed, hyper-growth startups. But that's not where most companies—and certainly not most executives—operate.
This newsletter is built for a different kind of leader: the private equity-backed executive. Whether you're a CFO driving margin expansion, a CEO navigating debt covenants, or a CRO balancing organic growth with bolt-on M&A, the challenges you face are unique—and so are the expectations. Your mandate is clear: create enterprise value, not activity for activity's sake.
Private equity-backed companies now outnumber VC-backed ones, yet content tailored to their operating reality remains scarce. That's the gap we're here to fill. Each edition dives into the real-world playbooks PE-backed executives use to drive results, with topics like:
Margin expansion and cash flow optimization
Smart debt management and capital structure strategy
Compensation design and incentives that actually drive outcomes
What makes a strong secondaries deal or PE-to-PE exit
How to prep for a strategic acquisition vs. a sponsor-led sale
Roll-up strategies and bolt-on acquisition frameworks
Pricing discipline and profitable growth strategies
Operational KPIs that PE firms care about
Financial reporting best practices under new ownership
You won't find startup clichés here. You'll find practical insights for leaders running real businesses, with real P&Ls, real debt, and real accountability.
The audience includes CFOs, CEOs, CMOs, CPOs, CROs, and other C-level executives across PE-backed companies. It also includes private equity investors who want to share best practices with their portfolio companies and help them win.
Our readers are budget owners and decision-makers. Many earn north of $300K per year, with some in the multi-million dollar compensation tier. They value sharp thinking, clear benchmarks, and a no-BS tone.
If that sounds like you—or who you aspire to be—this newsletter will quickly become part of your operating rhythm.