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Sins of Over-Optimization

Sins of Over-Optimization

Focusing on the infinite, vs the finite

CJ Gustafson

•

Apr 8, 2026


Winning at the Defaults

Winning at the Defaults

How legacy SaaS companies can survive by partnering with new age companies

CJ Gustafson

•

Apr 1, 2026

Your Complete Guide to Liquidation Preferences

Your Complete Guide to Liquidation Preferences

Who gets paid when things don’t go to plan

CJ Gustafson

•

Mar 25, 2026

What separates a ‘good’ sales VP from a ‘great’ one

What separates a ‘good’ sales VP from a ‘great’ one

Sales leaders as capital allocators

CJ Gustafson

•

Mar 18, 2026

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A survival guide for 1st Time CFO’s who ARE NOT CPA’s

A survival guide for 1st Time CFO’s who ARE NOT CPA’s

CJ Gustafson

•

Mar 11, 2026

How to Determine When to Increase Sales Capacity

How to Determine When to Increase Sales Capacity

CJ Gustafson

•

Mar 4, 2026

What a Greeting Card Company Can Teach Us About LTV to CAC

What a Greeting Card Company Can Teach Us About LTV to CAC

CJ Gustafson

•

Feb 25, 2026

Stop Playing the 'Greatest Hits' In Board Meetings

Stop Playing the 'Greatest Hits' In Board Meetings

CJ Gustafson

•

Feb 18, 2026

How Postscript Built a High Powered Deal Desk

How Postscript Built a High Powered Deal Desk

CJ Gustafson

•

Feb 11, 2026

Don’t Waste the All-Hands

Don’t Waste the All-Hands

CJ Gustafson

•

Feb 4, 2026

Forward Deployed Data

Forward Deployed Data

CJ Gustafson

•

Jan 28, 2026

How Forecasting Rigor Changes as You Scale

How Forecasting Rigor Changes as You Scale

CJ Gustafson

•

Jan 21, 2026

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A weekly playbook for PE-backed CFOs and execs. Deep dives on margin expansion, smart capital use, and exit strategy.

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